At the same time, someone has become a regular user after finding 4 friends in 20 days, and somebody in 2 hours spent on the website, in which he added 10 new friends. Conditionally, on Facebook, this median was the situation when one user added 7 new friends in 10 days. This example is nothing else but a fact of Aha-moment definition through the median of specific actions quantity. According to the date of 2019, the number of registered FB users reached the point of 2.3 billion users. The correctly calculated Aha-moment has become Ariadne’s clew from the beginning of the road to 1 billion active users, and then to 2 billion. FB aha-moment is a possibility to make a certain number of friends in a certain number of days. The most widespread case, which is taken as an example of the Aha-moment topic is the Facebook case. In such a way,Īha-moment is the most simple indicator of interaction with a client - when he realizes that your product is valuable to him. The moment when the client becomes regular, can come after your service acquired 30 subscribers or it was once downloaded or received 2000 messages.Īha-moment is searched not for accuracy but to define the basic companies work directions - to understand what is valuable for the client and work in this direction. While defining Aha-moment, the accent is made on simplicity. Thus, the main task of the product is to show its value to the client giving him a possibility to experience it: from saying “Okay, it’s just another service” to “WOW, that’s what I was looking for!” ( Aha-moment at its best). The reasons why new clients don’t want to get back to the product may vary: perhaps, the user doesn’t have a need that the product satisfies or the product’s team attracts wrong clients (has wrong self-presentation), or the product’s added value isn’t high enough, or the product’s value is presented and explained in a wrong way.

If you understand what the activity is (thought the interview or product data analytics), then you will be able to optimize the onboarding process of the new clients and increase the loyalty of the old ones. To a greater degree, the Aha-moment relates to simple Math, product credibility and to a lesser degree, it relates to deep analytics.Īha-moment is also an activity that brings value to the client. In marketing, Aha-moment is the time when the user realizes the value of the product and makes the decision to use it on a regular basis. In the present-day meaning, the term appeared in the early 30th of the XX century. “Evrika!” (“Got it!”) by Archimedes can be the most laconic definition of Aha-moment.

In addition, it has become a solution to a problem Archimedes was thinking about back then. This discovery has attracted great attention to the understanding of the world and its laws.

In this article, we will find out what Aha-moment is, how it is defined and what Aha-moment is in different companies.Īccording to the dictionary from the Merriam-Webster publishing company (a branch of Encyclopædia Britannica, the oldest English-written universal encyclopedia), Aha-moment (this term is slightly changed to Aha! Moment abroad) is defined as “a moment of sudden realization, inspiration, insight, recognition, or comprehension”.Īrchimedes, a scientist from ancient Greece, was amazed when he realized that the water level had risen according to the volume of his body. Aha-moment is the ultimate goal and many companies are constantly developing their product and researching their target audience.

Aha moment meaning